SHINSEGAE THE MAIN: “THE HERITAGE”–A Landmark of History, Culture, and Shopping

The Myeong-dong and Namdaemun areas in Seoul, where SHINSEGAE THE MAIN is located, have long been hubs of both shopping and finance. This district has flourished as a center of urban culture since the modern era, home to many architectural landmarks such as the former Seoul Station (now Culture Station Seoul 284) and the old headquarters of the Bank of Korea (now the Bank of Korea Money Museum). Among these is the former Chosun Savings Bank building, a symbol of Korea’s early financial history. Completed in 1935, the building is notable for its granite façade and ornate ceiling details. Having survived the Korean War (1950–1953) without major damage, it remains well-preserved and is designated as a Seoul City Tangible Cultural Heritage site.

Originally built for Chosun Savings Bank and later used as the headquarters of Cheil Bank, the building was acquired and renovated by the SHINSEGAE Group. Based on historical blueprints and research, the structure was restored to nearly 90% of its original form. Today, it lives on as “THE HERITAGE,” a newly launched cultural complex that inherits and celebrates its historical significance. This unique space blends global luxury brands with traditional Korean culture, establishing itself as a new urban landmark. Experience the harmony of past and present at THE HERITAGE, where the legacy of Korea’s modern history meets the joy of shopping.

5F – A Cultural Collaboration Space with Korean Artisans & Korean Dessert Café

On the 5th floor of THE HERITAGE, visitors will find the “House of SHINSEGAE HERITAGE,” a cultural space developed in collaboration with Korean master artisans. The venue showcases Korean lifestyle and tradition through exhibitions, one-day classes, expert lectures, and workshops—all held regularly in this immersive cultural hub.

Starting July, House of SHINSEGAE HERITAGE exhibits a variety of handcrafted items and scenes of summer in Korea made from materials associated with summer—such as bamboo, wancho (sedge), hanji (traditional Korean paper), and more—under the title “Where the Summer Dwells” (July 3 – September 16, 2025). .

5th floor of SHINSEGAE THE HERITAGE (Credit: SHINSEGAE)

4F – Heritage History & Exhibition Hall

The 4th floor, recognized as having the highest architectural preservation value, is home to The Heritage Museum.

In line with the symbolic significance of THE HERITAGE, the space features a History Hall showcasing the evolution of Korea’s retail industry and an Exhibition Hall presenting curated fine art collections.

History Hall in The Heritage Museum (Credit: SHINSEGAE)

The History Hall presents various historical artifacts and documents from SHINSEGAE’s collection through immersive digital displays.

Visitors can take unique photos in front of an original vault door preserved for over 80 years. The ceiling, column decorations, and jingduribyeok (traditional wooden wall structures) on the 4th floor have been meticulously restored, offering a glimpse into Korea’s architectural beauty from 90 years ago—providing a memorable cultural experience for international visitors.

1–2F: Korea’s Largest Chanel Boutique

The Chanel boutique newly opened on the 1st and 2nd floors of THE HERITAGE is the largest Chanel store in Korea. From apparel, handbags, shoes, custom jewelry, and eyewear to an expanded area for watches and fine jewelry, the boutique offers an extensive and exclusive Chanel collection.
In addition to products, the space features curated artworks such as floral reliefs and wallpaper inspired by historical coins, allowing visitors to enjoy artistic traces of the building’s former identity as the Chosun Savings Bank in the 1930s.

B1F: Korean Craft Gift Shop

Located on B1 of THE HERITAGE, the Craft Gift Shop offers handmade products that reflect Korean everyday life and traditional materials. Each item is crafted by master Korean artisans, making it the perfect place to find meaningful gifts imbued with craftsmanship and authenticity.

THE HERITAGE handcraft gift shop (Credit: SHINSEGAE)

* This column was last updated in Jun 2025, and therefore information may differ from what is presented here. We advise you to check for updates before visiting.